I started dreaming up and designing this collection in January when I was in Israel
This year and honestly the last 3 years if not my almost 7 years in New York have felt like a blur. For myself as a creative, the desire to create doesn’t stem from the future finished product but the actual need to do the motions of creating. But, at the same time I tend to get lost in the process - with deadlines and other things resulting in myself often glazing over the beauty of the process.
I started the year asking the universe, asking myself - to lend a little bit more patience. Patience for the process of creation and the journey of choosing a creative career path. It’s important to recognize those now invisible stepping stones on the path that will become visible in 6 months, a year or even 5 years down the line. In the meantime I’m trying to dig deep, attempting ( and kind of honestly failing ) to slow down and appreciate the nuances of creating and the process - the good parts and the difficult parts.
I don’t tend to talk too deeply about my work and where it stems from. It’s obvious I have an intense love for color, a nostalgia for the east and sometimes a comical twist on my Israeli-American upbringing. Sometimes the initial designs ( even the doodles per say ) are me just trying to deal with day to day life and in the end it evolves to a happy, colorful collection that will be garbed by some of coolest ladies.
This collection is being released in two parts. I love the idea of putting something out but letting it be known it’s not exactly finished yet. All of my work in a way is an evolution of itself and nothing is truly ever complete or finished anyways - so why not make it an impactful unfinished with having a part 1 and part 2. Part two coming in July.
From my time in school until now I have always named the different collections I worked on. But, I never shared the actual collection names during the releases.
This collection is called small blessings and wishes. Motifs like the hamsa and evil eye are ancient talisman for good luck and protection. The pomegranate is a symbol of mitzvot and abundance. And for me, when a Jewish person wears a Star of David motif it represents an armour of sorts. Not just of protection but also feeling confident enough and brave enough to announce your Jewishness to the world especially during the constant trying times of rising anti-semetism. Combing these motifs of luck, protection, blessings and more with my want for more patience in the process we arrive to the collection name: Small Blessings and Wishes.
My wish for all my amazing customers is to continue wearing your Jewish motifs with so much pride and love. You continuously inspire me and even on my most exhausted and stressed days fuel me to continue making.
A special thanks to Michelle Grunwald for photo and graphics and to James Palmisano for production help.
Now, let’s introduce you to the collection. First up, our Zena Earrings. Statement earrings have become a staple of the ARIEL TIDHAR collection and for Spring-Summer 2019 we are taking it to a whole new level! Our Zena earrings are not joking around when we say STATEMENT and have enough swarovski crystal to hold up that notion too.
Alma! Before Hamsas and Evil Eyes were a staple for ARIEL TIDHAR. I fell in love with the pomegranate motif the first time I ever visited Tzfat. I was using pomegranates on textile designs long before I ever considered making pomegranate earrings. The Alma earrings feel like a new and fresh version of the motif for the brand. These are sleek, modern and geometric with the essence of a hoop.
The Aliyah earrings were one of the first pairs designed for the collection. If you keep up with AT on Instagram you probably saw Ariel wearing them in Israel in January. Inspired by the beloved Noga earrings - we have made them double the size and switched out the pomegranate cut-out for a Magen David. Jewish Girl REALNESS to the next level - yes please!
We know you’re excited about these … you let us know already on Insta! Our Aria Evil Eye Medallion earrings! There is not much to say about these - they truly speak for themselves! Available in Gold Mirrored and Pink Marble.
The Simi earrings are a new take on the Gabriella earrings. This time with mixed mirrored and glitter acrylics. The perfection combination of Bat Mizvah Girl aesthetic meets grown Jewish woman. Also available in silver.
Geometric inspired dangle earrings with traditional glass evil eye beads, Tamar earrings! Available in pink and yellow color ways.
Pearls are the IT girl of the season so we couldn’t help ourselves and cook up the AT version. The Tayla earrings geo inspired dangles complete with fresh water pearls!
Ruti pomegranate studs are great in their classic red color but now also come in pink marble, rose gold mirrored and gold mirrored acrylics!
The Sivan studs are another old favorite that is now being offered in additional colors - pink marble, silver glitter and yellow!
Not only are we introducing fresh water pearls into the collection - we are also introducing opals! Orly earrings complete with an Opal Evil Eye accent. Look closely - the cut out around the eye is the shape of a wish bone!
Best selling Noa earrings are back again in gold mirrored but also silver mirrored and rose gold mirrored!
We love our classic Judaica staples and the Sarit studs are just that! Now available in gold glitter, silver glitter, silver mirrored, gold mirrored and rose gold mirrored colors!
Noga earrings have been a fan favorite since the very first collection and even more so in the winter collection! Now she is offered in rose gold mirrored and silver glitter.
Scrunchies, Hair pins and Hair Clips ! I’m excited to introduce scrunchies to the collection! It’s my absolute favorite way to hold up my hair so it was only suiting they became apart of what we are working on. And we now offer clip hardware on a multitude of motifs not just hair pins anymore!